Putting behavioral economics to work by helping organizations find small changes that have a large impact.

 

Incentives & Motivation

In some cases, small changes to the incentive structure can have a dramatic impact, positive or negative, on an organization’s goals. Drawing on insights from research in behavioral economics and psychology, we help organizations evaluate and improve incentive schemes to increase the return on their investment. Understanding how and when incentives work to change behavior can help companies optimize:

     

    • Salesforce Incentives 

    • Customer Reward Programs 

    • Customer Engagement and Consent Rates

    • Customer Loyalty Programs 

     
     

    Pricing Strategy

    Our consultants use simple experimentation and tools from behavioral economics to help organizations increase demand and enhance value. Understanding the psychology behind purchase decisions, we help Companies Set Optimal Process And Predict Customers’ Purchase Decisions Using Unique And Highly Accurate Methods Such As:

     

    • Experimental Pricing

    • Behavioral Pricing

    • Pay-What-You-Want Pricing (& other Consumer Elective Pricing schemes)

     
     
     

    Organizations often implement incentives programs without a definitive measure of success, and the assumption that all incentives are created equal can lead managers and officials to overestimate the return on these programs.  Whether it’s a company competing to attract and retain talent or using rewards to improve customer loyalty and engagement or a government agency attempting to motivate constituents’ actions, large organizations spend millions of dollars on incentive schemes designed to influence behavior change.  In many situations, these millions only have minor real effect on behavior. In some cases, small changes to the incentive structure can have a dramatic impact, positive or negative, on an organization’s goals. We help organizations evaluate and improve incentive schemes to increase the return on their investment.

     


    Effective Philanthropy

    What drives donors to pick one charitable cause over another? By Testing Existing And New Fundraising Campaigns, We Work With Charities And Non-Profits To Identify The Most:

     

    • Effective approaches for fundraising 

    • Effective donor communication

    • Effective spending

     
     

    Improving health & wellness

    How can policy-makers, employers, insurance companies, school teachers and administrators use behavioral science to improve the health and wellness of their members? Our research shows that small changes to incentives and messaging can have a major impact on healthy behavior and healthy habit formation. We utilize incentives and other principles from behavioral economics to:

     

    • Help companies increase the effectiveness of corporate wellness programs

    • Help healthcare professionals improve patient outcomes

     
     

    Fraud Detection and Prevention

    Why and when do people feel they can bend the rules? Our research on lies and deception show that in some cases, simple changes to the environment or messaging can lead to more honest behavior, saving organizations money.  We help organizations find behavioral solutions to:

     

    • Prevent employee and customer fraud 

    • Decrease levels of unethical behavior in organizations